There’s been some buzz about bloggerkit, which allows any blogger or content creator to automatically pull in Amazon ads that are relevant to specific keywords. There’s no registration required, and the process looks like a cinch to set up. The catch is that bloggerkit takes 15% of the referrals, and you end up with the rest. For a small blog with limited resources, this looks to be a good alternative to the endless clicking that all Amazon Associates are familiar with. However, for a site that depends a lot upon ad revenues, it may not be the best choice to lose 15% off the top. If you have the know-how, you should be able to write the code that grabs the Amazon ads based on your content.

Bloggerkit raises a question that I’ve been trying to answer: why doesn’t Amazon provide this service directly? It’s a huge incentive for bloggers to be able to provide context relevant Amazon ads, and it would only make Amazon’s Associate program stronger. It wouldn’t be too much effort for them to get it implemented.

There’s certainly been a lot of blog searching buzz in the past few days, including announcements of new features from the big dogs like Bloglines and Technorati. Among the buzz is the newly launched, Australian based gnoos, which is trying to break into the blog searching world with a slightly different angle.

Their interface is as clean and sleek as their response time is quick. These are key factors in persuading users to return to your site time and time again. Michael mentioned that he would be able to spend quite some time on gnoos without being fatigued, and I whole-heartedly agree with him. There’s just something pleasant about the design decisions that were made for gnoos’s front end.

Some of the differentiating features include the ability to tag, rank, comment, and show the text of each blog post result. The first three features are similar to swicki’s social search aspects, the difference being that gnoos isn’t necessarily tied to a specific site, and is more of a general purpose blog search. Technorati could learn a thing or two about the type of community search that gnoos is bringing to the table via user interaction with search results.

The fourth feature is gnoos’s ability to pull up a blog post when clicking on the “more” link. The entire blog post is shown inline with the search results. Depending on who you’re speaking to, this could be a blessing, or a wolf in disguise. gnoos is allowing visitors to view blog content without visiting the blog or RSS feed. For sensitive content producers, this could be controversial, either due to financial or copyright concerns. gnoos does have a copyright policy in their Terms of Use page, where they say that they

will never knowingly infringe (or be involved in infringing) the intellectual property rights of others.

In addition, gnoos might run up against the same wall as Google did with their page caching, where private posts that were deleted might be easily recovered. Hopefully gnoos won’t ever have to deal with privacy and copyright issues. Personally, I don’t mind my posts being on 3rd party search engines. The way I see it, the more exposure my content gets, the better.

Perhaps the most interesting tactic that gnoos is bringing to the table is localization. gnoos is heavily localized to Australia, and shows it by allowing visitors to filter by “Aussie Blogs” and “Aussie Media.” I find that localization is something that has been overlooked by many startups, and indeed, it is the secret weapon that gnoos has to gain significant market share in Australia. What would be cool is for gnoos to take the lead in localization and start localizing blogs for other parts of the world. However, I doubt that this is their strategy.

Currently, the content on gnoos is much smaller than Technorati. Their fast querying speed may be a result of their small database. If this is the case, we’ll have to see how well they scale up as they index more of the blogosphere.

Good luck to the underdogs!